The realm of performing arts stands in stark contrast to the technological environment that Keith Nolan, head of technology delivery at Royal Ballet and Opera, operates within. Nolan emphasizes the critical role of IT in modern organizations, explaining the necessity for a robust technology and digital strategy that facilitates ticket purchasing and enhances audience engagement.
Lockdown Drove Fundamental Changes
The Covid-19 pandemic significantly impacted the arts, compelling organizations like Royal Ballet and Opera to adapt through technology. Streaming became a vital tool during this period, enabling the organization to maintain its connection with audiences. Nolan notes that the institution began sharing content via social media and platforms like YouTube and Instagram to engage with patrons during lockdown.
In addition to its public performances, the Royal Ballet and Opera requires a suite of back-office operations supported by a solid IT infrastructure, including IT support, finance, and human resources. To optimize efficiency, the organization partnered with Nutanix to streamline operations, moving from two datacenters to one, which resulted in a significant reduction of 25% in datacentre costs.
Streaming
The IT team collaborates with the broadcast department to stream performances to cinemas across the UK, managing essential IT infrastructure such as internet connections and firewalls. A year ago, the Royal Opera House launched a streaming service that allows audiences to access recorded performances through a video-on-demand platform, similar to Netflix or Amazon. This innovation has expanded access, aligning with modern viewing habits.
Royal Ballet and Opera also emphasizes educational outreach by providing a learning platform equipped with resources for teachers, including lesson plans and instructional videos on singing and dancing, available for streaming in schools.
The Future
Nolan is enthusiastic about the potential of emerging technologies, particularly artificial intelligence (AI) and automation, to further reduce production costs. The organization has already begun utilizing virtual reality headsets to assist artistic directors in visualizing stage lighting. Innovations showcased at the ISE Show in Barcelona revealed technology capable of automatically controlling lighting in response to performers on stage, enhancing the overall production quality.
By leveraging these innovations, Royal Ballet and Opera can focus on delivering top-tier performances. Nolan believes that efficient IT management enables the organization to invest more resources in the elements that truly matter in creating extraordinary shows.