The Kraft Group has entered into a strategic partnership with NWN, committing to a five-year plan aimed at revitalizing the technological backbone of its enterprises, which include the New England Patriots, New England Revolution, and Gillette Stadium.
NWN’s Experience and Role
NWN brings over three decades of experience, having supported more than 5,000 chief information officers in technological modernization efforts. Their services encompass intelligent workplace solutions, customer experience enhancements, managed device support, cybersecurity, public safety, connectivity, and cloud services.
Goals of the Partnership
This collaboration seeks to merge NWN’s technological proficiency with the Kraft Group’s commitment to excellence across its organizations. The Kraft Group acknowledges that cutting-edge technology is vital for achieving its objectives and is investing in services designed for long-term success. Planned upgrades include enhanced network connectivity, modernized cloud-based collaboration tools, and AI-enabled applications to enrich the stadium experience for both fans and players.
Upgrading Infrastructure
A unified technology infrastructure is vital for the Kraft Group’s IT organization, ensuring seamless operations across its various enterprises. NWN is tasked with modernizing the Kraft Group’s technology stack, aiming to deliver integrated services that improve operational efficiency. This includes an overhaul of the IT infrastructure at Gillette Stadium, which will enhance the fan experience and upgrade support for employees.
AI and Connectivity Innovations
NWN’s collaboration extends to implementing AI-powered managed services, which facilitate communication and information management for players. These services keep athletes informed with updated schedules and content delivered directly to their devices. The Patriots’ training facility will incorporate advanced AI systems to manage environmental conditions, ensuring an optimal workspace.
Fan Engagement and Experience
The updated connectivity will also lead to the development of new applications, including a wayfinding tool that assists guests in navigating the stadium. This feature allows them to find the quickest route to their seats, locate amenities, and purchase tickets seamlessly. Additionally, the expansion of the stadium’s IPTV network will enhance digital viewing and interactive features, boosting fan engagement during events.
New Training Facility
Construction has begun on a dedicated training facility for the New England Patriots, where NWN will provide necessary IT infrastructure and services tailored for players and coaching staff. This facility will accommodate all football operations, featuring advanced technology for meetings and virtual reality training rooms.
Comprehensive Network Solutions
The project will also include improvements to the Voice Over IP system across the Gillette Stadium campus and its affiliated companies. By consolidating networks and enhancing reliability, NWN aims to support the Kraft Group’s IT department, ensuring better communication and agility across its business landscape.
Jim Nolan, COO of Kraft Sports and Entertainment, emphasized the importance of accommodating guests at Gillette Stadium, stating that NWN’s expertise in technology will help meet and exceed fan expectations, enabling continuous connectivity at events.