Nvidia recently announced the reintroduction of its Verified Priority Access (VPA) program, providing select U.S. customers an opportunity to purchase the highly sought-after GeForce RTX 5080 and RTX 5090 Founders Edition graphics cards directly from the Nvidia Marketplace.
Details of the Verified Priority Access Program
The VPA program is designed to streamline the buying process for verified users by allowing them to acquire these graphics cards at MSRP without relying on third-party retailers or enduring price markups from scalpers. The RTX 5080 is priced at $999, while the RTX 5090 comes in at $1,999.
Eligibility and Application Process
To take part in the program, individuals must have an Nvidia Account that was created before January 30, 2025. Interested users need to fill out an application form to show their intent to buy. Nvidia will notify selected individuals via email in the upcoming week.
Impact on the Gaming Community
The implementation of the Verified Priority Access program aims to enhance customer loyalty by allowing certain users to acquire Nvidia’s latest graphics cards without additional costs. This approach not only supports loyal GeForce users but also promotes positive word-of-mouth marketing in gaming communities, as satisfied customers may share their experiences online.
Direct Sales Benefits for Nvidia
By managing the sales of the Founders Edition cards directly, Nvidia retains full profits, bypassing the need to share revenue with add-in-board partners like Asus, Gigabyte, and MSI. This capability allows the company to maximize sales while also offering competitive pricing to consumers.
Historical Context of the VPA Program
This isn’t the first iteration of Nvidia’s Verified Priority Access. The company previously launched similar initiatives for the GeForce RTX 4090 and later expanded these offerings to include the RTX 4080 and products from partner manufacturers.
Future Prospects
Currently, the Verified Priority Access program is limited to the RTX 5080 and RTX 5090 models. It remains uncertain if Nvidia plans to extend the initiative to the rumored RTX 5070 Ti FE, pending its availability in the market.
Conclusion
The VPA program indicates Nvidia’s commitment to providing a streamlined purchasing experience for its graphics cards, directly addressing the frustrations many consumers face when trying to buy new technology at fair prices.
For further information, please refer to the official Nvidia Forum.
