Generative AI (GenAI) represents a transformative technology that automates workflows, facilitates immediate language translations, and brings concepts to fruition. Samsung SDS, a leading player in IT services, is committed to integrating GenAI into everyday life. Their vision, branded as “AI Life,” aspires to embed AI into the core of modern existence to enhance both work and personal experiences.
AI Factory Development with Dell Technologies
Central to Samsung SDS’s GenAI initiatives is their AI factory, created in collaboration with Dell Technologies. This sophisticated infrastructure, leveraging Dell PowerEdge XE-series servers and NVIDIA H100 Tensor Core GPUs, is designed to support innovative projects. It incorporates Dell’s PowerScale F900 and A300 storage solutions, coupled with high-performance NVIDIA InfiniBand networks, allowing for efficient processing of large language models (LLMs) and complex data tasks.
Scott Koo, Corporate EVP of the Cloud Service Business Division at Samsung SDS, emphasizes the significance of this collaboration: “GenAI is a fast-moving target that’s always changing. The great relationship we have with Dell Technologies is essential for evolving our GenAI environments every day.”
Innovative Business Solutions Powered by GenAI
Samsung SDS has introduced two prominent tools: Brity Copilot and FabriX. Brity Copilot enhances organizational efficiency by streamlining tasks such as scheduling, transcribing discussions, and drafting meeting minutes. FabriX integrates existing IT systems with GenAI capabilities in a secure and scalable manner.
Moreover, the company has increased model accuracy significantly through the use of retrieval-augmented generation (RAG), which supplies domain-specific data to LLMs. This advancement has improved accuracy rates from 80% to 98%, resulting in a heightened comprehension of user inputs and more reliable outcomes. “When customers connect their applications and data to our AI factory, their GenAI services can achieve up to 98% accuracy,” notes Koo.
These tools extend beyond traditional office settings; for example, an international airport employs Samsung SDS’s GenAI solutions to automate routine tasks while enabling real-time multilingual communication, contributing to smoother operational processes.
Enhancing Workforce Efficiency with GenAI
Internally, Samsung SDS has experienced notable productivity increases, with employees now spending 75% less time on meeting minutes and 66% less time drafting emails. This shift enables teams to focus their skills on higher-value activities. Koo states, “We’re seeing up to 70% improvements in efficiency,” varying by the specifics of individual roles and their engagement with GenAI services.
These improvements not only enhance performance metrics but also enrich the daily lives of employees, making their work experiences more manageable and rewarding.
Future Prospects
The partnership with Dell Technologies has been pivotal in Samsung SDS’s continuous innovation. The robust infrastructure supplied by Dell—from PowerEdge XE-series servers to scalable storage options—empowers Samsung SDS to respond quickly and effectively to changing market needs.
“With Dell Technologies, we get a partner that helps us tune and harmonize our entire stack of servers, storage, and networking to achieve market-leading AI performance, and it delivers what we need on time to support customers’ environments,” Koo explains.
Samsung SDS is pioneering the integration of Generative AI across various sectors, fostering broader acceptance of AI-driven solutions. Through advancements in hyperautomation and the development of scalable models, the company is unlocking new pathways for collaboration, efficiency, and innovation.
“With Dell Technologies, we get the environments to empower people with AI so they can do more,” concludes Koo.