Transforming innovative concepts into practical applications requires a blend of vision, partnership, and advanced technology. Infrared Kinetics (IRK), a UK-based startup, exemplifies this journey. Chief Executive Gillian Switalski detailed their collaboration with Dell Technologies, highlighting how Dell’s advanced AI tools and support were integral to their success. She expressed gratitude for Dell’s recommendations, stating, “We have been very lucky with Dell recommending and supporting the right kit and allowing us access to their top team.”
The Business Challenge
IRK aimed to revolutionize real-time tracking systems across various sectors, envisioning a blend of the physical and digital domains. Switalski articulated the ambition to create a system that enables users to observe real-world data in conjunction with virtual simulations. This novel approach posed numerous challenges. “We are building something that has not been done before,” she noted. The startup faced typical hurdles, including resource constraints and rapid timelines. Switalski emphasized that Dell’s timely support and tailored equipment were crucial for their progress. “With Dell’s support, we have been able to expedite our market entry,” she added.
How Dell Supported IRK
Dell Technologies facilitated a successful deployment of IRK’s infrared tracking solution through a comprehensive suite of services. The partnership highlights included:
- Robust Hardware Solutions:
Dell equipped IRK with rugged OptiPlex PCs featuring INTEL processors to support trackside operations. Alienware PCs were utilized at IRK’s lab, ensuring high performance for data management. Switalski highlighted the significance of Dell’s hardware, stating, “We wouldn’t have been able to marry the real and virtual worlds without Dell’s system.” - Advanced AI and Analytics:
The integration of INTEL CPUs and NVIDIA GPUs into Dell’s hardware enhanced IRK’s ability to process complex datasets essential to their technology. Switalski remarked on the value of these specific technologies within their solution. - Expert Consulting Services:
Dell’s AI Consulting Services played a significant role in IRK’s development. Their data scientists and technical experts provided extensive support throughout the entire process. Switalski praised Dell’s proactive involvement, stating, “Dell took a personal interest in us, helping us every step of the way.”
Key Business Outcomes
Accelerated Time-to-Market
The collaboration with Dell has significantly propelled IRK’s growth and opened new avenues. Switalski noted that they achieved substantial progress within just five months, allowing for rapid market entry due to Dell’s assistance.
Tailored Solutions for Unique Needs
Dell’s commitment to understanding IRK’s specific requirements differentiated their support. The tailored solutions and access to top experts, including the EMEA CTO, enabled IRK to speed up their timelines. “The product is fantastic, but what has truly stood out is Dell’s support,” Switalski stated.
Scaling for Global Impact
Looking forward, Switalski expressed confidence in their partnership with Dell to support IRK’s ongoing expansion and innovation. She emphasized the importance of having the right tools and support for swift market access.
Carmen Vinyard, Strategic Pursuit Lead of Gen AI Services & Consulting at Dell Technologies, remarked on the significance of such partnerships in realizing AI’s potential across sectors. The collaboration aims to unlock new opportunities, including immersive gaming experiences that bridge the gap between professional racers and gamers.
As Dell continues to enhance its services and support, including ProDeploy and ProSupport, IRK is poised for extensive future deployments.