Dell Technologies proudly announces its 2025 Partner Program, designed to foster collaboration and generate sustainable growth within its extensive partner ecosystem. Partners are instrumental in driving nearly 50% of Dell’s net revenue, which underscores the significance of these alliances.
Overview of the 2025 Dell Technologies Partner Program
The 2025 program introduces a predictable engagement model that not only strengthens business relationships but also enhances the profitability for partners. Key features are focused on improving collaboration, refining incentive structures, and ensuring consistent tier maintenance.
“Dell recognizes that stability is vital for successful partnerships. Their transparent communication and collaborative planning foster an environment where partners feel valued and integral to shared successes.” — Nicholas Voth, Global Leader, Channel and Alliances GTM, DXC Technology
Core Business Expansion
Dell is dedicated to helping its partners grow their businesses by offering robust new incentives and fostering teamwork.
- Increased Growth Incentives: Titanium partners can earn an additional 2% Storage+ growth incentive when they reach quarterly goals. Furthermore, Dell is committing significant investment in its Client PC sector by offering a 1.5% Client growth incentive to Titanium partners who meet volume targets.
- PC Refresh Opportunities: Dell’s newly launched AI PC portfolio is poised to support partners during the anticipated PC refresh cycle, thereby enhancing their ability to meet customer demands.
- Enhanced Compete Select Rebates: All metal-tier partners will gain an extra 4% Compelete Select acquisition rebate when securing new business in storage, data protection, or Client+. This initiative also opens eligibility for large, underpenetrated accounts.
“Trust is the cornerstone of our partnership with Dell, enabling us to provide innovative solutions that align with customer needs. Our collective commitment to excellence drives success for both our companies.” — Salesh Rampersad, Arrow Intelligent Solutions Global President, Arrow Electronics
Exploring New Market Opportunities
According to Canalys, the global technology market will surpass $5 trillion by 2025, with an expected 70% of this growth being partner-driven. Artificial Intelligence is integral to this expansion, prompting Dell to invest heavily in resources that will facilitate AI adoption.
To assist partners, Dell is integrating AI into its products, creating advanced solutions that enable efficient AI workload management backed by comprehensive services.
Key Areas for Partner Engagement
- AI Networking Multiplier: With a strong focus on AI, partners can leverage increased incentives for AI Networking and related infrastructure.
- Enhanced Competency Training: The Data Science & AI training competency has been updated to ensure partners are knowledgeable about Dell’s AI offerings.
- Value-Driven Dell Services: Initiatives like Dell Asset Recovery Services will support partners in responsibly retiring outdated IT assets.
- Powering Collaborative Efficiency: Dell’s Powering Progress Together initiative equips partners with resources to clearly engage customers on energy efficiency matters and achieve sustainability goals.
“Dell is integral to our AI journey, aligning with our mission to harness AI solutions that effectively tackle complex challenges.” — Ross Salisbury, Director, Product Solutions Group (PSG), Datacom AU
Enhancing the Partner Experience
With ongoing feedback from partners, Dell is committed to refining its tools and processes, thereby streamlining the partner experience.
- Growth through Partner First Strategy: The introduction of the Compete Select rebate complements the Partner First Strategy that increases customer engagement.
- Integrated Technology Solutions: The in-tool intelligence system enhances visibility for sales representatives, linking them to partner capabilities based on prior engagements.
- Rapid Quotation Processes: Dell offers pre-configured bundles across product lines to facilitate quicker quoting and improved market responsiveness.
- Business Decision Support: The upcoming Incentive Simulator will empower partners to understand their potential incentives and profitability effectively.
“The Partner First Strategy clearly demonstrates Dell’s commitment to its collaboration efforts, fostering the success of partners and customers alike.” — Tim McGrath, President and CEO, Connection
Prospects for Success
The 2025 Dell Technologies Partner Program positions partners for significant growth through dependable engagements and customized benefits. The focus on collaboration promises a fruitful partnership landscape, marking a pivotal year ahead.
For further insights regarding specific program features and enhancements, click here.
1Calculated from Q4 FY24 to Q3 FY25
