Disguise, Inc., a leading name in the costume industry and a division of JAKKS Pacific, has entered into a significant multi-year licensing deal with SEGA of America. This agreement allows Disguise to exclusively produce and distribute Sonic the Hedgehog costumes in North America, Europe, the Middle East, Africa, and Latin America.
Details of the Licensing Agreement
Announced on April 15, 2025, the partnership empowers Disguise to create costumes based on the Sonic the Hedgehog core intellectual property. The company has previously developed costume lines for major Sonic properties, including Sonic Prime, Sonic the Hedgehog 2, and the upcoming Sonic the Hedgehog 3, all of which received positive responses from fans, solidifying Disguise’s position in the market.
Statements from Company Leaders
Tara Cortner, President and General Manager of Disguise, expressed the strategic importance of gaining sole rights to the Sonic franchise, emphasizing how it complements their expanding global distribution network. Disguise is known for its imaginative, high-quality costumes that resonate with fans of all ages.
Alex Gomez, Licensing Director at SEGA of America, highlighted the enthusiastic reception of the Sonic costumes produced by Disguise, reinforcing the desire to deliver high-quality options that enable fans to connect with their favorite characters in immersive ways.
Future Developments in Costume Design
This collaboration aims to elevate costume and accessory design, utilizing advanced materials and innovative manufacturing techniques to broaden the range of Sonic-themed products. Customers can anticipate an array of costumes, masks, and role-play accessories that celebrate Sonic and his iconic companions.
Disguise’s Commitment to Quality
Disguise has established itself as a top-tier brand in licensed costume design, continually expanding its diverse portfolio while maintaining a commitment to quality that sets industry standards.
For further details regarding Disguise and its offerings, visit www.disguise.com.
About SEGA of America, Inc.
SEGA of America is the U.S. branch of SEGA CORPORATION, based in Tokyo, Japan, and is recognized as a leader in interactive entertainment. Founded in 1986, the company publishes innovative gaming experiences across various platforms and is celebrated for iconic franchises such as Sonic the Hedgehog and others. SEGA continues to expand its outreach through various projects in film and television.
More information about SEGA can be found at www.sega.com.