Leaked ads are surfacing everywhere announcing a supposed cut for the Nintendo Wii. Following the footsteps of Sony and Microsoft, the price cut comes at a time when the Wii lags behind its competitors for the first time.

Reports surfaced of an ad from Wal-Mart which was supposed to be distributed in October, but a new photo of a Toys R Us ad shows the price cut announcement and a price of $199. The ad is supposed to be distributed the last week of September.

Nintendo denied a price cut last month, but has been mum on all of the recent reports.